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It’s Not Just a Swap Meet
Can you imagine what it would be like if sales representatives from major Oil and Gas drill bits suppliers were stuck in the same room pitching their products at the same time? WOW! Imagine the...
View ArticleIf We Build It, They Will Come. NOT!
Oil and Gas companies continually face the daunting tasks of overcoming the slow rate of adoption when bringing new products or technologies to the oilfield. It is truly an environment of...
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Building a Trusted Brand
What is a Brand? Is the brand a logo, a mission, an identity, the name of a company? Well, that is part of it. However, the logo, the mission, the identity, the name of the company all represent a...
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Delivering on Brand Promise
Companies have the responsibility to deliver on the promise they make to their customers. Often it is the case that organizations only measure the brand equity components such as customer satisfaction...
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Net Promoter® Scores Have a Shelf Life!
We all know the old adage out of sight, out of mind. Well in business, in particularly within the Energy Industry, that statement is absolutely true. Rest assured, the counter argument, absence makes...
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Company Websites: The Preferred Route to Access New Product Information
According to the findings detailed in the 2009 The Edge Report by Saurage Research and The Oil and Gas Journal, more than half of oilfield professionals first encounter information about new service...
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Will the Increase in U.S. Natural Gas Reserves Solve Our Carbon Emission...
Dr. Peter Bishop is an Associate Professor of Strategic Foresight and Director of the graduate program in Futures Studies at the University of Houston. On November 9, the University of Houston hosted...
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